i don't know, man

hella money, on craigslist
For all of the 90’s it seemed that Sprite wanted nothing more than to increase its market share among urban consumers. In the early 90’s they enlisted the services of Kid’N’Play, then A Tribe Called Quest toward this end. Then they put Fat Joe, Goodie Mob, Mack 10, Common and Afrika Bambaata into this bizarre Voltron commercial. While 7-Up was busy defining itself as not-cola (before resorting to sodomistic meta-humor), Sprite was giving itself an image of its own. It’s a soda that rappers like! And now that is totally true, but one has to imagine, not in the way Sprite’s marketing whizzes would have wished. It always looks sort of…dirty when it shows up in rap videos these days, as if it’s been mixed with, I don’t know, a prescription cough syrup. You could still probably call this a marketing victory. You never hear about Dirty 7-Up, after all. 

For all of the 90’s it seemed that Sprite wanted nothing more than to increase its market share among urban consumers. In the early 90’s they enlisted the services of Kid’N’Play, then A Tribe Called Quest toward this end. Then they put Fat Joe, Goodie Mob, Mack 10, Common and Afrika Bambaata into this bizarre Voltron commercial. While 7-Up was busy defining itself as not-cola (before resorting to sodomistic meta-humor), Sprite was giving itself an image of its own. It’s a soda that rappers like!

And now that is totally true, but one has to imagine, not in the way Sprite’s marketing whizzes would have wished. It always looks sort of…dirty when it shows up in rap videos these days, as if it’s been mixed with, I don’t know, a prescription cough syrup.

You could still probably call this a marketing victory. You never hear about Dirty 7-Up, after all. 

  1. okadamok reblogged this from willystaley and added:
    ha ha ha
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